Live on the Gold Coast & Looking to sell?
It’s clear—homes that have been freshly painted not only look more attractive, but they also sell and rent for higher prices. If your property hasn’t been painted in years, it’s likely giving off a tired, outdated impression. The Data doesn’t lie: well-painted homes consistently attract more buyers and command higher rent. Both exterior and interior painting are essential investments that directly increase your home’s value and curb appeal. Don’t miss out on maximizing your sale price by neglecting this simple, high-impact upgrade.
Your Biggest Asset
Your home is your biggest asset, period. More so for those of us lucky to own real estate on the Gold Coast, that’s because with a median house price of $1.17 million, your now sat on 2nd highest median property price in Australia, topped only by Sydney.
But that’s no reason to get lazy when selling. Buyers want want homes that are move-in ready.
No hassles, no headaches.
If your property isn’t top-notch, you’re leaving money on the table. Nobody likes leaving money on the table.
So if selling is in your future, a nice interior repaint can go a long long way.
First impressions matter
Your judgmental, and so are we. Our parents and teachers always taught us to not judge a book by its cover. But you are human and so is your home buyer.
It takes humans 7 seconds to form a first impressions of one another? Within seven seconds of meeting someone, a person will conclude if you are confident, interested, a friend, a foe, based all off a brief shallow interaction.
This also extends to products and services we use – how then will your home presentation on the market affect your potential buyer? When buyers see damaged, peeling paint, or dirty surfaces, they’re not just noticing a flaw—they’re making assumptions about the rest of the house. They’ll wonder, “Has this homeowner neglected their roof? Are there pest problems lurking around?”
Presentation is paramount.
All this before a buyer has even stepped foot in your home…
Your in the digital age, buyers scroll through internet listings in seconds way before scheduling a visit with an agent. If your house doesn’t catch their eye because it looks run-down in the photos, they’re onto the next property, just like that. A fresh exterior or interior repaint job can be enough for them to pick up the phone.
Consider your location, the Gold Coast is competitive.
Love it or hate it, the Goldie reeks of competition. From the Tats, Teeth, Tan, and Tits, everybody wants to look and feel their best. Appearances matters here—and that doesn’t stop at people. Your home’s no different. Make it look nice, and make the sale faster, it pays to be ahead of the competition.
Painted walls for bigger rental yield
The same applies to landlords looking to increase rental yield. Tenants understand the property isn’t theirs, but they want to feel like it is. The home should feel untouched and fresh, and shouldn’t come across like somebody else’s worn out left overs.
The trick?
A neutral, light or white coloured interior repaint, free from blemishes, marks and dents. Open up the apartment and make them feel bigger, brighter, and more inviting. That’s how you get tenants excited and ready to sign the lease.
Your Environment Shapes You
People rise (or fall) to the level of their environment. It’s called the Broken Windows Theory—if something looks neglected, it’s going to be neglected. Your rental unit is no different. If the walls are dirty, scratched, or damaged, tenants won’t respect it. But give them a clean, freshly painted home? They’ll treat it is as their own. It’s a win win for both parties.
Painting your Home is FREE
Well, sort of. A fresh interior paint job can practically pay for itself with the boost it gives to your home’s value.
According to HomeGain.com, a leading real estate website that’s been around since 1999, a 2012 survey on top DIY home improvements for sellers found that painting the interior can deliver a whopping 107% return on investment and a 55% ROI alike for the exterior. That’s money back in your pocket, making it one of the smartest moves you can make before selling.
Another top real estate site, Realty Times—founded in 1997 and trusted for industry news—also found a similar trend in 2015, showing that an interior repaint delivers a 109% return on investment.
RE/MAX over in Canada also found a paint job can give a 60% return on investment
Painting is a tried and tested return on investment and our local Gold Coast experts agree. The same cannot be said for all renovations. Sometimes “The least expensive repairs and improvements add the maximum value” said PRD Mudgeeraba agent Karl Grossman.
Adding “The most basic and necessary cosmetic touch-ups, such as painting and landscaping, will sell for more profit,”
But be wise with colour choice
If your painting to sell or to rent, it must appeal to the largest amount of people. That means putting your personal taste away and staying away from any out of the ordinary colours. Fixr’s Paint & Color Trends 2024 report found the following colours to be off putting.
For an Australian home, soft greige (a blend of gray and beige) and warm whites are timeless, versatile choices that continue to dominate design trends in 2024. Greige offers the perfect balance between modern and traditional aesthetics, making it ideal for open-plan living spaces. It’s neutral but warm, harmonizing beautifully with Australia’s natural light and allowing homeowners to personalize their interiors through furnishings and décor.
Meanwhile, warm whites like Antique White or Snowy Mountain Quarter from Dulux remain a staple. These shades create a clean, fresh look while keeping spaces cozy and inviting, enhancing the bright, airy feel of Australian homes. Both colors work together to maximize natural light and create a harmonious, elegant interior that appeals to a broad range of tastes.
Contact Imperial Painters Gold Coast
Our interior and exterior painting experts are ready to help you handle your paint project and give it a fresh coat of paint to make your home look new. We offer exterior painting, interior painting, and roof painting. Contact us today for a free painting quote and expert colour consultation.